Corporate website development

In simple terms, what is a corporate website and why does a business need it

Corporate website – an online platform that tells about the company, its services, values, and team. It helps build an image, establish trust, and attract new clients. It is the business “business card” in the digital world, working 24/7.

This is an integral part of business, essentially the company’s online office. And its tasks are accordingly:

• introducing the company/brand/product, including positioning, USP
• building an image, including principles, mission, key messages, corporate style
• informing
• interaction with potential and current clients, partners, employees

often also:

• selling products and services
• integration with internal company processes

Based on the above tasks, it is logical to note that corporate website development is significantly different from landing page development. This process is much more complex and large‑scale.

A company’s own “representation” in the global information network, or corporate website, today is simply a «must have» for business.

What is needed to create a corporate website for business?

• create a work schedule plan
• conduct marketing analysis of the market, competitors, company, its products, identify strengths and weaknesses
• develop positioning and unique selling proposition, if not previously developed
• form a convenient and understandable site structure and interaction logic
• develop technical specifications
• develop design based on corporate style
• develop content
• perform layout
• perform site programming, including integration if necessary with payment system, CRM, accounting software, telephony system, etc.
• fill the site with content
• perform testing and launch
• perform analytics system setup

Why is corporate website development needed?

It is very important to correctly define the tasks that need to be solved with the help of the site. Clients may come with such requests:

• want to order the creation of a new corporate website, since the existing one is already outdated technically and visually
• the site does not meet the new requirements of the company
• need the ability to serve clients and integration with CRM
• need a site to present a new company, project, trademark, or product line, etc.

What do we need from the client who ordered the development of a corporate website?

At seven mountains we take on a project only with a clear understanding of the tasks. The wording “management said that we need to develop/update the company’s website” is not enough for us. We will insist on conducting interviews to more clearly understand the client’s vision, goals, tasks, market position, work with clients, competition, and much more.

What should a corporate website ultimately be like?

1. Unique and clear interface

The design of the corporate website should be attractive, memorable, ideally impressive, and at the same time clear and convenient for the user. Harmony on the pages is part of success. It also allows the user to easily find the information they need, and the business to achieve its goals. The importance of site adaptability should also be noted in this block.

2. Technical reliability and quality

When ordering corporate website development, the client must be confident in its reliability and uninterrupted operation. If the site, for example, loads slowly or “lags,” the user will simply leave it, and SEO promotion will suffer.

3. Satisfy intent

Why do users come to your site? We can confidently say – to find answers to their questions. Therefore, the site must provide the most complete answers and meet user expectations. It is important to consider logic, structure, and quality of information presentation, without overloading the user.

4. Relevant traffic

It is equally important to have a digital strategy. The site must have a flow of targeted traffic. The promotion strategy may include search engine promotion (SEO promotion), contextual and media advertising, work in SMM, email newsletters, and more.

5. Interactive feedback

The user should be able to start interaction as simply, quickly, and conveniently as possible, and receive feedback.

Corporate website development is a labor‑intensive process that requires experience, professionalism, thorough preparation, and deep immersion in the case.