Amici Felici

The Place of Happy Friends

about the client

Amici Felici is another masterpiece from the La Spezia restaurant family in Sumy, whose establishments have repeatedly received prestigious awards and accolades, and have been included in the TOP of various Ukrainian rankings

task

development of branding, including a style system

implementation

strategy

to solve the task, we:

worked in the social network Instagram about 100 accounts of restaurants around the world and found that more than 80% have no positioning at all, or it is formed vaguely and based on advantages (type of cuisine, own production, etc.)

creative

development

  • name
  • logo
  • brand style, including a brand book
  • design of the visual set

the work of developing the naming was very interesting and time-consuming. Of course, it was not without a briefing, and then the search. The emphasis had to be on: 

  • an atmosphere of happiness
  • the joy of meeting friends
  • family dinners
  • Mediterranean cuisine, especially fish dishes
  • peculiarities of the long-standing architecture of the establishment, including arched windows, brass arches 

We took into account wishes and nuances, delved into the history and details of the respective architectural style, linguistic peculiarities, uniqueness and developed more than

10 variants of the name. But the ideal one was Amici Felici,

which sounds from Italian as «happy friends». This name perfectly reflects the positioning of the restaurant - a meeting place for friends and relatives who want to have a fun and happy time and enjoy Mediterranean dishes

logo

the final logo was the customer's idea, so we only had to realize it. But the style system was already ours. It was exactly based on the above-mentioned accents

identity

set

merch

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