Touch the emotion

Baloven - baby products that evoke positive emotions in both children and their parents

tasks

↳ develop a corporate identity, including the logo
↳ increase sales volume. Before the project, more than 90% of sales came from the Instagram account, while the website was mainly used for completing purchases
↳ increase brand awareness

implementation

strategy

developed a marketing strategy, including positioning and USP
developed a digital/promotion strategy

creative

developed the brand book, including logo and key visual
created various creatives (banners, postcards, etc.)
developed a concept for a retail kiosk
designed a collection of children's clothing
designed layouts for children's tableware

logo

font

key visual

Big and small «bubbles»
Lines and other abstract elements
Flowers
Weather symbols
Leaves and plants
Abstraction and others
Fruits
Body parts and emotions

web banners

packaging

banners and postcards

retail kiosk

idea

to develop a creative, trendy retail kiosk based on standard retail appeal principles

solution

the foundation was laid for creating a retail point that could be observed not only from the outside (window shopping) but also entered into a small zone inside. Here, customers can physically handle the products, converse with a consultant directly, and fully acquaint themselves with the product and brand. Thus, the retail point becomes more user-friendly for potential customers by giving them the freedom of choice, thereby alleviating any pressure regarding how much time they spend viewing products, how many items they wish to examine, and how often they may return from one product to another. This kiosk also serves an additional promotional function, not just as a point of sale