Inventum

At the forefront of industrial innovation

about the client

Inventum is an expert company in the reconstruction and modernization of various types of industrial furnaces, steam and hot water boilers, firing machines, ductworks, and other energy equipment

tasks

implementation

strategy

creative

logo

font

icons

The main task of the icons was to accurately convey the nuances of the company's activities. It was decided to create realistic graphics with detailing to fully display the industries and types of work. The icons were drawn based on actual photographs of Inventum's activities

Thus, the company acquired its unique set of icons, integrated with the overall style

postcards

typography

portfolio

merch

website

results

  • ↳ developed a detailed website specification (over 30 slides)
  • ↳ developed and implemented a concept that managed to «match» the type and stages of services, equipment, positioning, usability, and SEO
  • ↳ retained the unique corporate style of the company
  • ↳ analyzed corporate websites of top companies and added appropriate sections to enhance the company's positive perception and make potential clients and employees more loyal
  • ↳ thoroughly worked on project photos (a total of 84 projects) for all years of the company's activity (since 2009)!
  • ↳ wrote unique texts
  • SEO for the website, including analysis, usability, keywords, tags, texts, and much more
  • contextual advertising/PPC management
  • work with marketplaces, online catalogs
  • management of the Google My Business account
  • management of the Facebook account
  • analytics
  • consulting, collaborative work with the sales department
  • ↳ successfully implemented marketing «separation» of the company's activities, while preserving common elements of the corporate style to emphasize the connection: developed various strategies, including positioning, USP, brands, logos, websites
  • ↳ increased brand awareness (brand-related queries) by +15%

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