Keep IT Sweet and Simple

about the client

The company that develops software and wants IT technologies to bring people drive, energy, and rock n' roll

task

↳ assist in the marketing promotion of the company

implementation

strategy

developed a marketing strategy, including positioning and unique selling proposition (USP)
developed a communication strategy
developed three horizons of planning
analyzed the IT franchise market in the USA
conducted an analysis of the average bill for IT development in the USA
conducted an analysis of CRM systems for IT companies
analyzed hiring and working with sales specialists in IT services

marketing strategy

communication strategy

analytics

creative

developed a brand book, including refining the logo and key visual
developed a social media pack
designed office interiors
designed an exhibition stand
designed a sticker pack
designed other materials (merch, flyers, folders, calendars, etc.)

logo

font

graphic elements

main elements

body parts and geometric shapes

key visual

The corporate style of the company features 3D illustrations executed in a light-hearted comic style. This style and visualization create a friendly overall image for the brand. At the same time, a clear color palette (black, red, white) keeps the imagery in serious tones and demonstrates the company's responsibility in its operations

At the core of each advertisement is a main element whose detail color is predominantly red, and supporting abstract shapes that make the composition more dynamic. Some abstract shapes are blurred, adding a «focus» effect to the image