food bar near home

about the client

Sushi-Pizza by La Spezia is a network of food bars

We have harnessed all our experience and capabilities so that you can order delivery, take away, or try the most popular dishes of modern fast food in the establishment

Convenient, high-quality, affordable

tasks

↳ develop a marketing strategy, including positioning and USP
↳ develop a website considering the business needs
↳ ensure the promotion of the website

implementation

strategy

developed a marketing strategy, including positioning and USP
developed a digital strategy/promotion strategy

creative

developed the website (project management), including specifications, texts, and content

result

Before the project began, the site was implemented on a special widget that did not allow for SEO optimization, proper setup of contextual advertising and analytics, implementation of payment on the site, or content management through the admin panel, and the site's usability required improvements. This formed the basis of the specifications for the development of the new site

A thorough analysis of the situation and possible solutions was conducted, as well as the search for suitable developers. The main challenge was to «make» Open Cart accept and correctly process data, translate it into a «comprehensible language» for iiko, and iiko, in turn, to correctly receive this data. Essentially, a «communicator» for interaction was specially developed. It is this development and setup that took about 90% of the programmers' time. Almost all modules are written individually for working with iiko since «ready-made solutions» to some extent disrupted the entire system, causing malfunctions. Separate mechanisms for displaying modal windows were written, and a language linkage mechanism was created for the correct functioning of different language versions of the site

website loading speed (PC)

website loading speed (mobile)

overall

↳ data exchange with iiko via API is fast and without failures
↳ the payment module is functioning properly
↳ thanks to all content being transferred from the «base» of iiko to the admin panel of the site, the site operates much faster and more stable (no phantom transitions to the Homepage, incorrect display of elements)
↳ opportunities for SEO promotion are taken into account
↳ texts, meta tags, SEO URLs are written and integrated, all dish photos are processed and entered
↳ implemented improvements that were not present on the previous site, including regarding usability
↳ contextual advertising is well-tuned
↳ e-commerce is set up in the Google Analytics account

promotion

SEO of the site, including analysis, usability work, keywords, tags, texts, and much more
work with contextual advertising/PPC
work with marketplaces, online catalogs
work with Google My Business account
analytics
consulting, collaborative work with the sales department