Development of Ukrainian boxing

idea

In the summer of 2020, Olympic champion, undefeated absolute world champion in cruiserweight, and world heavyweight champion by WBA super, WBO, IBF, and IBO standards, Oleksandr Usyk founded Usyk17 Promotions. His aim was to assist young athletes on their challenging boxing journey and elevate Ukrainian boxing to a new level of recognition and competitiveness on the global stage

Usyk17 Promotions focuses on promoting boxers from Ukraine, the CIS countries, and organizing boxing matches worldwide

tasks

↳ partial development, including project management and website promotion
↳ increase brand awareness

implementation

strategy

market, competitors, and company analysis
development of mission, positioning, and unique selling proposition (USP)

creative

developed texts
developed a presentation
developed a promo video

presentation

promo video

promotion

conducted an analysis of competitors' websites, including UI/UX design
developed website specifications (brief)
consulted on website development, including prototype development
analysis and management of site improvements
content management (structuring photos, videos, editing materials, content filling, news updates)
SEO for the website, including usability, core keyword optimization, tags, texts, etc
analytics
consulting