vardaev-bg
vardaev-blum

We will fill your life with joy

vardaev-about-icon

about the client

Dr. Vardaev Clinic is the most high-tech dental clinic in Sumy, Ukraine. The founder of the clinic is Ruslan Vardaev, a talented dentist, prosthodontist, and implantologist with over 20 years of practical experience. He is a member of both national and international associations (ITI) and a true professional in his field

task

implementation

strategy

SMM strategy

strategy-1
strategy-2
strategy-3""
strategy-4
strategy-5

Effective strategizing and branding require a deep understanding of context - this is the foundation. We thoroughly examined the market situation, global and industry trends, analyzed the target audience (TA), competitors, and of course, the client company, its services, and unique features, essentially delving into the «inner workings». Beyond this foundational material, we also focused on competitors' social media accounts, their tone of voice (ToV), informational load, and visual elements. All of this was necessary for developing the SMM strategy, including the communication base, engagement mechanics, visual concept, and content plan. Developing brand positioning was also a must-have

creative



After completing the strategic block, we moved on to the communication aspect:

  • developed the tone of voice (ToV)
  • developed key messages

logo

The logical continuation of the two aforementioned stages was the work on the visual aspects of branding - the logo and corporate identity. Speaking of the style system, it is impossible not to notice the technological accents - elements in the logo, identity, and even photo icons contain images of dental equipment. All this emphasizes the USP and positioning of the clinic as the most high-tech dental clinic in the city of Sumy

logotype-1
logotype-2
logotype-3

identity

banners

banners""

website

Finally, we proceeded to develop the website, which became the culmination of the work done and our experience in web development

seven mountains specialists excel in:

  • proper website structure and each individual page
  • customer journey
  • user experience (UX)
  • quality functionality of key website modules and site analytics setup

Website development was conducted in the following stages:

  • research and planning
  • user experience design
  • forming the core of key words (KW)
  • developing the site structure and mechanics
  • developing the technical specification (TS) for design
  • developing the TS for the software part
  • website design, including preparation for layout
  • software development, including layout
  • content creation
  • domain and hosting setup
  • test launch of the website and improvements
  • website launch
  • installation and setup of site analytics systems
  • GAP analysis of key words based on competitor analysis in the niche post-site indexing, including creating an extended keyword map

promotion

As part of the SEO promotion of the website, we performed significant work in creating and optimizing textual content. We:

  • formed the basic core of key words for the two languages of the website
  • clustered them by service type
  • based on the KW core, wrote unique texts for each category and service, including working with meta tags

In addition, we created text blocks for the general pages of the website. In total, over 50 unique texts were written and optimized

other projects

Need to talk?