Energy Machinery Advanced

Energy Machinery Advanced

about the client

Energomash is part of the E.M.A. group and stands as Ukraine's leading unique manufacturer of equipment for pneumatic transportation of bulk materials

tasks

1. Redesign the corporate website's homepage taking into account:

• communication of the company's positioning and corresponding key messages: quality, reliability, innovation

• individual wishes of the client: lightness, light background, minimum of blocks, elephant as an element of the company's identity

• increasing brand awareness

• compliance with high standards of UI/UX design

• minimization of software revision of the site

2. Achieve top rankings in Google for primary keywords

implementation

strategy

  • developed a semantic core
  • analyzed search results
  • conducted a technical analysis of competitors' websites and the client's site
  • developed an SEO strategy

SEO strategy

creative

  • developed the redesign concept for the corporate website
  • designed the layout for the homepage of the corporate website

website

The main banner became the primary tool for brand introduction and recognition, featuring the logo, name, a slogan encapsulating the positioning, a production video replacing a static banner, and 3D graphics of an elephant

To convey the association with quality, we applied minimalism in design: simple lines, elements, minimum blocks, light background, and took into account the requirements for lightness. To refer to innovations, we used 3D-graphics of an elephant (it also became an element of the identity)

Reorganized, simplified and linked the site blocks, making the reading of the homepage logical, step-by-step and convenient

Added a pop-up header, clickable phone number, and an «Order» button

promotion

  • developed specifications for implementing the SEO strategy

Created detailed specifications for the website's content based on business specifics and current situation across categories and texts, along with specifications for the software aspects

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