.K.I.S.S. Software

Keep IT Services Simple

about the client

.K.I.S.S. Software is an IT company specializing in the development of world-class software, particularly in the fields of cybersecurity and blockchain technologies

task

Given that the company's logo initially included a heart, many potential clients misinterpreted its positioning and service area. The style system (colors, identity) based on the logo further reinforced this misperception. Therefore, the management decided to undergo a brand redesign

implementation

creative

logo

It was very important for the client to keep the previous logo as much as possible, while solving the main task of the redesign - the correct reading of the company's service area. The search for the «ideal» variant was not easy: we developed more than

20 concepts

and finally settled on one concept. The logo consists of a text part and an icon. The text part is the inscription .K.I.S.S. - brand name and abbreviation, each letter of which is separated by rings. There should always be 5 such rings. The icon is a motif of electronic chips and neural networks, the lines make up the letter «B», which stands for «Blockchain». The icon motif is combined with the text part motif and contains the same 5 rings

color

The base colors were black, red and white, but in order to correctly read the company's service area (IT development) and to support the logo redesign, the red color was changed to blue

CMYK

70, 62, 57, 69

RGB

46, 46, 46

WEB

#2E2E2E

CMYK

83, 55, 0, 0

RGB

0,117,255

WEB

#0075FF

CMYK

0, 0, 0, 0

RGB

255,255,255

WEB

#FFFFFF

branding elements

The main branded elements are divided into two types. Visually they are very similar, the difference is in the display technique:

• some elements are made with dots. They merge into various abstract shapes that can form associations (e.g. sound wave, neural network, internet, communication, etc.). The dots are also connected with the dots in the logo and represent commonality in stylistics

• other elements are made by linear technique. Figures made by lines are even more reminiscent of the network, communication. Two types of elements were created to diversify the identity and avoid quick boring. We also developed additional elements based on the motif of electronic chips, neural networks, which echo the logo

banners

corporate style

merch

website

Developing a quality website design includes proper preparation. In the case of .K.I.S.S., we:

• briefed the client to understand objectives, expectations

• studied similar sites in the U.S. market

• developed draft layouts of the homepage structure (basic and customized for .K.I.S.S.) and design drafts

• generated creative ideas, including the idea of light and dark theme of the site

• discussed and finalized (5 stages of revision)

and only after that we finalized the design and prepared for layout of the Main page of the site. Further, at the request of the client we started to develop a universal template of the landing page. For this we had to analyze the landing pages on the previous version of the site. The main difficulty was that the structure, design, blocks were different, and we had to take this into account and develop a unified format

To enhance interaction and achieve higher conversion rates, we developed a unique feedback form mechanism based on sales specialist recommendations

In the end we developed the design and prepared for layout of the main pages of the site taking into account 4 types: mobile and desktop, black and light themes

other projects

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