1
SEO optimization and website promotion
We will identify key queries, optimize the site for search engines, and help gain more organic traffic.
Today Google is an extremely important promotion tool for any business. It receives 3.5 billion search queries per day, and search engines in general have long become an integral part of marketing strategies and sales strategies.
What is website search engine optimization?
SEO optimization or website search engine optimization is a process that includes improving site structure, text content, adjusting HTML code, and much more. Optimization is carried out based on a broad analysis of competitors, usability, page positions, and technical parameters with the goal of increasing the site’s ranking in search results for specific user queries.
Simply put, SEO (Search Engine Optimization) is a set of actions aimed at improving a website’s ranking in Google and attracting more traffic, which is necessary to achieve key business goals (conversions, visits, sales). Of course, besides Google, there are other search engines, but since it holds about 91% of the market, in this context the terms “search engine” and “Google” can be considered synonyms.
SEO optimization statistics:
- 89% of marketers use SEO promotion tools, and organic search is the most popular channel for content distribution and increasing site traffic (SEMrush)
- About 90% of marketers with an active SEO strategy plan to either maintain or increase spending on search optimization (Hubspot)
- 49% of marketers consider organic search the channel with the highest ROI (Search Engine Journal)
- 67% of all organic clicks go to the TOP‑5 results (Zerolimitweb)
- Less than 1% of users go to the second page of Google search results (Backlinko)
Thus, SEO optimization is a fundamental factor for effective promotion and achieving the highest possible positions in Google search results.
What is the purpose and main tasks of SEO promotion?
The main goal of SEO optimization is to attract the target audience to the site, convert them into company clients, and thereby ensure revenue growth. To attract organic traffic, it is important that the site ranks in the TOP of Google search results for user queries. Sites in the TOP‑5 inspire more trust among users, and their conversion rate is generally higher than that of sites promoted only through contextual advertising.
Why is SEO promotion and optimization needed?
- Increase organic traffic – optimization helps attract more visitors through organic search queries
- Improve search rankings – increase site authority and bring it to the TOP to attract more traffic
- Increase conversions – SEO optimization allows generating more users, subscribers, leads, and clients
- Improve user behavior on the site – ensure higher usability
- Improve content relevance – text blocks, articles, product and service descriptions must match user queries, be informative, useful, and unique
- Improve technical performance – optimize site loading speed, structure, and navigation
- Increase brand awareness
What are the main stages of SEO promotion?
It is important to understand that SEO is about a comprehensive approach and performing a wide range of tasks. This systematization is what achieves the best results.
- Market research, niche analysis
- Search results analysis
- Competitor analysis
- Company analysis, product/service review
- Comprehensive analytics and site audit
- Formulating SEO goals
- Semantic collection, keyword clustering, building a semantic core
- Creating a comprehensive SEO strategy
- Work plan development
- Site structure formation
- Content development and SEO optimization
- Internal technical SEO optimization
- Internal linking implementation, page weight distribution
- Analytics setup
- Crawl budget management
- Improving usability
- External optimization – link building, external content marketing, brand reputation management, etc.
- Regular results analysis and ongoing optimization
Your site not visible in Google?
Boost your site’s rankings, attract target traffic, and convert visitors into clients!
At seven mountains we approach SEO optimization and website promotion systematically, because we believe that small businesses deserve a comprehensive marketing approach to become more competitive and valuable.
What are the main stages of SEO optimization and promotion
-
-
2
Semantic core collection (keywords) and search engine results analysis
-
3
SEO strategy and technical specification development
-
4
Technical optimization and work with meta tags and headings
-
5
On-page and off-page optimization: from text factors to link building
Why choose us for SEO optimization and promotion
Strategic approach to every task
Analysis
of the client’s business, competitors, and best practices
Attention to detail
55
unique texts written manually on a single topic for high‑quality SEO
We own 8 projects
18+
years of business experience
How much does SEO optimization and promotion cost
-
Basic$1000+
- Company, product/service research
- Technical SEO audit of the website
- Basic semantic core collection (keywords)
- Search engine results analysis (up to 5 keywords)
- SEO strategy and technical specification development
- Fixing technical errors
- Working with meta tags (Title, Description) and headings (H1, H2...)
- Indexing setup and technical files (robots, sitemap)
- Analytics setup, rank tracking, and monthly reporting
-
Advance$1500+
- Company, product/service research
- Full SEO audit (technical and content)
- SEO patterns research within the niche
- Semantic core collection and keyword clustering
- Search engine results analysis (up to 10 keywords)
- SEO strategy and technical specification development
- Fixing technical errors
- Working with meta tags (Title, Description) and headings (H1, H2...)
- On-page optimization (texts, images, video), including custom SEO copywriting (up to 5 texts)
- Loading speed and technical factors optimization
- Analytics setup, rank tracking, and monthly reporting
-
Pro$2000+
- Company, product/service research
- Full SEO audit (technical and content)
- SEO patterns research within the niche
- Extended semantic core collection and keyword clustering
- Search engine results analysis (up to 15 keywords)
- SEO strategy and technical specification development
- Fixing technical errors
- Working with meta tags (Title, Description) and headings (H1, H2...)
- On-page optimization (texts, images, video), including custom SEO copywriting (up to 10 texts)
- Active link building
- Loading speed and technical factors optimization
- Analytics setup, rank tracking, and monthly reporting
Which specialists are needed for high‑quality SEO optimization and promotion
-
Analyst
-
Strategist
-
SEO specialist
-
Marketer
-
Web developer
-
Project manager
Our cases
-
FTSW
Forward Transport – a Stockholm-based Swedish logistics company with 15 years of experience, specializing in eco-friendly moving. We implemented a strategic "helicopter view" approach to create an effective online tool that avoids typical development mistakes and ensures stable sales.
- Conducted deep competitor analysis, industry pattern research, and target audience segmentation
- Developed a custom website with a unique responsive design and scalability options
- Implemented a bespoke administration system for sections, service packages, and email notifications
- Performed a logo redesign and developed branding mockups for corporate vehicles
- Developed and integrated an SEO strategy
- Implemented a system of complex feedback forms and specific application forms
- Launched and configured PPC campaigns with subsequent systematic analysis and optimization
- Conducted training for the client's team on managing the website's admin panel
-
Ready to Fight
Ready to Fight - a platform for easy and effective finding of sparring partners, opponents for fights, trainers, agents, gyms, and solving many other tasks in boxing
- Conducted market, competitor, and audience analysis and segmentation
- Developed marketing and communication strategies
- Conducted a promo campaign
- Developed and implemented a digital promotion strategy
- Worked in App and Web product development teams
- Conducted analytics
-
Dr. Vardaev Clinic
What else is useful to know about SEO
SEO is a long‑term strategy that delivers stable results. Unlike advertising, the effect of SEO accumulates and continues to work even after active efforts end. It is important to remember that search algorithms constantly change, so the site must be regularly optimized.
SEO optimization and website promotion require a systematic approach and deep niche research. At seven mountains we create strategies that help businesses gain stable organic traffic and remain visible in search engines. We believe that even small companies deserve professional SEO that makes them competitive and valuable for clients.
Learn more about our completed projects.
Leave your request in the form below and get expert consultation!
FAQ
-
The honest answer is no, if we are talking about competitive queries and stable results. Google needs time to index changes, evaluate user behavior, and “trust” your site. At seven mountains we focus on building a solid foundation that allows a site not just to rise for a week, but to confidently stay in the TOP for years.
-
SEO is a long‑term process. Initial results may appear within 2–3 months, but stable traffic growth usually happens over 6–12 months. This depends on niche competitiveness and the site’s condition.
-
Contextual advertising works instantly: you pay for each click and get leads today. SEO works for the future: you invest in site quality and eventually get even more clicks, but for free. We recommend combining these methods: ads provide a quick start, while SEO ensures low customer acquisition costs in the long run.
-
Maps are only part of local search. SEO helps you appear not only when someone searches “store nearby,” but also when a client looks for information, compares features, or chooses the best service nationwide. Comprehensive optimization strengthens your Maps profile, making it more visible among competitors in your area.
-
Search algorithms update almost weekly, and competitors constantly try to outrank you. Ongoing work helps maintain achieved positions, respond to technical issues in time, and grow content. At seven mountains we offer flexible support packages so your site stays relevant regardless of market changes.
-
Yes, SEO helps even small companies attract clients without large advertising budgets. It makes the site more visible in search and increases brand trust.
