Website promotion in AI search

We help brands become part of AI answers – exactly at the moments when the client is making a choice: what to buy, from whom to order, or which solution to choose.

This is not about SEO and not about classical advertising. It is about preparing the brand for a new decision‑making model, where AI recommendations become the key point of influence on the buyer.

In simple terms, what is website promotion in AI search (GEO)

Promotion in AI search is the optimization of a website for new search systems that operate on artificial intelligence. Such platforms do not just show a list of results but generate answers to the user’s query. Thanks to this, a business can be recommended directly in AI responses, which significantly increases the chances of attracting clients.

Due to the rapid development of artificial intelligence technologies, online user search behavior has begun to change: they increasingly use AI platforms (ChatGPT, Perplexity, Gemini, Copilot, etc.) instead of traditional search engines (Google, Bing, etc.).

1. AI search generates answers without the need to visit websites. Accordingly, the user immediately receives the necessary information and saves time
2. If a brand or product is mentioned in these answers, it increases visibility, trust, and directly influences the user’s choice – that is, the purchase decision
3. Absence in AI responses means losing potential opportunities and likely sales decline in the future (“AI‑based search is growing faster than expected” {1})
4. GEO (Generative Engine Optimization) – the practice of promoting a brand or product in AI search, i.e., having website content cited in AI‑generated responses

Example of our client’s website appearing in AI search results

According to statistics as of September 2025 {2}

Focusing on these 4 platforms is fundamental for GEO.

What is the difference between SEO and GEO (Generative Engine Optimization)? 

Unlike traditional SEO (optimization of website pages for ranking in search engine results lists, such as Google or Bing), GEO is aimed at enabling LLM models to find, summarize, and cite content from the website.

Main differences between SEO and GEO

Factors of GEO promotion

What results will I get from GEO?

Companies that start GEO promotion today can gain a competitive advantage that will impact:

1. Increased trust
   mentioning the brand in AI responses enhances its authority
2. Increased sales
   being listed among mentioned products increases leads, and the typically high conversion boosts clients
3. Marketing relevance
   presence in a new promotion channel (GEO / AI search)

Why does GEO deliver higher conversions than SEO?

“Existing GEO optimization cases show significantly higher conversion rates compared to traditional SEO: visitors attracted via AI convert at 27%, while from standard search traffic only 2.1%” {3}.

According to this study – GEO conversion is higher than SEO by almost 13 times.

Other studies also show a striking difference in effectiveness: from 6 to 27 times. {4, 5}

What are the main stages of effective website promotion in AI search?

1. Audit of current visibility (1 week)

1.1. Formation of 10-20 queries and checking citation of website pages on major AI platforms

1.2. Citation analysis, including frequency, sentiment, and competitor comparison

2. Content audit of pages (1-2 weeks)

2.1. Selection of top‑10+ pages for GEO based on traffic or potential

2.2. Review of each page:

• presence of structured data (schema.org)
• content relevance, including publication date and last update
• compliance with content architecture
• availability of statistics and sources

3. Development of GEO strategy (1-2 weeks)

3.1. Evaluation (audit findings), including competition analysis

3.2. Prioritization and supplementation (if needed) of the page list

3.3. Preparation of requirements, including content strategy

4. Technical GEO optimization (2-4 weeks)

5. Content optimization (3-6 months)

5.1. Updating content on top‑10+ pages

5.2. Developing content for new pages (according to GEO strategy requirements)

5.3. Content reformatting:

• blog post, article → YouTube video
• research → infographic
• content → social media
• blog post, article → Reddit discussion

6. Monitoring and optimization (monthly)

• Frequency of website citation and sentiment evaluation according to main queries
• Analysis of citation frequency of the website and competitors, determining share of voice
• Analysis of traffic from AI platforms
• Analysis of GEO and SEO conversion metrics
• Content adaptation based on results: improving structure, authority, or updating data

Experience, approach and USP

We not only work with GEO strategies and AI solutions but also systematically develop SEO. We optimized pages for GEO search and implemented dozens of successful website promotion cases.

own AI‑based startup – CompetAI

• optimized the page of this service for GEO search
• implemented many successful cases of SEO promotion

1. SEO promotion of the website, creation and optimization of textual content for Doctor Vardaev’s Clinic

Result: the site ranks in TOP positions in local search results.

2. Comprehensive SEO of the site, including analysis, usability improvements, semantic core, tags, texts and much more for the company Vohnetryvnyk – a large refractory supermarket

Result: within a year achieved leading position by semantic breadth in TOP‑10 search results, organic traffic growth +80%, branded query traffic growth +100%.

3. Comprehensive SEO of the site for Baloven – an online store for baby products

Result: organic traffic growth +782%, branded query traffic growth +261%.

What positions are needed for quality GEO?

• project manager
• AI / Prompt specialist
• SEO / GEO strategist
• technical SEO / GEO specialist
• marketing analyst
• copywriter
• graphic designer (if needed)
• web designer (if needed)
• web developer (if needed)

Will GEO replace traditional SEO optimization?

At present, the situation is: “ChatGPT does not replace Google – it expands search” {6}.

Therefore, businesses should work on both directions to remain competitive.

In summary, it should be noted: GEO is a new channel, opening new opportunities for brand or product promotion, but it requires the development and implementation of an appropriate strategy, high‑quality content and systematic control and adaptation.

Sources

https://www.wsj.com/articles/ai-search-is-growing-more-quickly-than-expected-f75aa1ca 
https://gs.statcounter.com/ai-chatbot-market-share#monthly-202509-202509-bar 
https://www.singlegrain.com/search-everywhere-optimization/real-geo-optimization-case-studies/ 
https://www.maximuslabs.ai/generative-engine-optimization/geo-case-studies-success-stories#what-results-are-brands-seeing 
https://ppc.land/ahrefs-study-finds-ai-search-visitors-convert-23x-higher-than-organic-traffic/ 
https://www.semrush.com/blog/google-usage-after-chatgpt-adoption/ 
https://researchfdi.com/future-of-seo-ai/ 
https://searchengineland.com/guide/what-is-ai-seo 
https://exposureninja.com/blog/generative-engine-optimisation/