Creative

How often do small business entrepreneurs order various creatives (banner ads, videos, website design, brochures, etc.) that then fail to deliver the desired results? And what is this desired result? Typically, they expect an increase in sales of their products and services, but often they don't even mention this when placing the order! They focus on design, very subjectively, forgetting about the primary task of creatives and underestimating the depth of development and key messages. They develop branding without proper analytics of customers and competitors, without considering positioning and trends, which can result in a brand that does not resonate with the target audience. Or, for example, they fail to develop a brand style and voice, causing customers to poorly remember the brand and not connect its various communications

We believe it is very important to take a comprehensive approach when working with creative tasks: first developing marketing and brand strategies, then the brand style and communication strategy, and only after that, specific creatives (banner, post, video, etc.). We consider that having both rational and emotional components is a must-have for creatives. We want to convey this to entrepreneurs. After all, small businesses deserve a comprehensive marketing approach to become more competitive and useful