Development of landing pages

Small business entrepreneurs know firsthand what “urgent tasks” mean, and sometimes solving them requires a website. For example, quickly testing a hypothesis or running a promotion. But doing this through the company’s main website is not always correct or effective. Or, in some cases, there may be no website at all. In such situations, a marketing tool like a landing page can help.

In simple terms, what is a landing page and why does a business need it

Landing page – a one‑page website with a single specific goal: to sell a product, collect leads, or attract clients. It focuses on one offer and is built so that the user quickly understands the value and takes the desired action – clicks a button, leaves contact information, or places an order.

It is usually a well‑designed and highly effective site consisting of only one target page, with a clear, focused task, where the user’s attention is held on one short piece of information (product/service, promotion, etc.). That is why such a site contains about 80% visual information and only 20% text, presented in uniquely designed blocks, briefly and to the point.

The main task of a landing page is to capture the user’s attention, convince them to stay, and perform the target action.

What types of landing pages exist?

Landing pages can be sales‑oriented, also called promotional landing pages, or informational, like a business card site. The goal of the first is quick sales of products or services, while the second aims to attract the target audience’s attention, spark interest, deliver necessary information, or, conversely, collect it (for example, through a survey).

For what tasks is landing page development needed?

• quick product promotion
• pre‑order setup
• informing about a hot offer to attract attention and increase interest in the product
• collecting information about potential customers
• building a client base and much more

What advantages are typical for landing pages?

The main advantage of a one‑page site compared to classic websites is that its entire structure and content are designed to achieve only one target action, which means – efficiency.

Additionally:

• fast implementation – 3-5 days
• low cost of turnkey development
• high level of user engagement
• faster loading speed compared to a full website

What should an effective landing page include?

• basic marketing tools (brand name, logo, slogan, positioning, USP, key messages, etc.)
• a headline that describes the main consumer value
• a subheadline that briefly and meaningfully reveals the essence of the headline
• visual elements: high‑quality images/videos, infographics to highlight product or service benefits, clean design that doesn’t distract from the information, and unique design to attract attention to the page
• short, meaningful, and highly effective descriptions
• a clear call to action: “Order,” “Buy,” “Subscribe,” etc.
• a block addressing doubts, including customer reviews

And finally, what are the requirements for a landing page?

• attractiveness
• ease of use
• simplicity and clarity of information presentation
• content relevance

It is also important to remember that a landing page is mostly used in combination with paid traffic, for example, from contextual advertising or targeting. This means that meeting the above requirements is crucial to avoid wasting the advertising budget.

Landing page development is a labor‑intensive process that requires experience and thorough work on a specific task.

seven mountains has extensive experience in website development, including landing pages. It will not be a template one‑page site, but a well‑thought‑out unique landing page created for a specific task.