Coffeeton
is the №1 importer of green coffee in Ukraine. For over 14 years, the company has been providing the market with high-quality raw materials, offering more than 200 coffee varieties from the world's most renowned traders and plantations.
tasks
Anna
strategic analyst
Anna
strategic analyst
The main request from the company representatives:
through
digitalization and process automation
reduce the workload of sales managers
improve the quality of customer service
update the corporate website.
result
Capabilities for clients to perform independently (without calling a manager):
24/7 purchasing
reserving products
ordering samples
selecting a legal entity
Capabilities for the company:
reduced workload for sales managers – requests are now created automatically
resource savings – less manual work for managers, executives, and the accounting department
transparency, control, and system improvement – always up-to-date data and analytics
implementation
1
Corporate Website
2
Client side
3
Platform integrations
4
Integrated mini-store for corporate merch
5
Basic SEO and website analytics setup
6
Ongoing technical support
1.
Corporate Website
implemented on the ModX Revolution platform to showcase the company's achievements and capabilities, featuring:
unique responsive design
individually developed events functionality and hub
user-friendly content management via the site's admin panel
2.
Client Side / B2B Component
a modern platform developed using the Laravel framework, featuring:
personal accounts for order management
fast and convenient communication
statistical and analytical tools
2.1.
Implemented client accounts including:
2.2.
Developed accounts for administrators, managers, and the sales department head:
access management system for client accounts
administrative interface
access to data identical to client accounts (subject to access rights)
statistics with filters based on partner account data, as well as by segments, regions, finances, etc.
2.3.
Developed an online price list, available after authorization and synchronized with CRM (1C), displaying:
a list of current items available for sale
up-to-date prices based on the partner's segment
a personalized list of coffee categories for each partner based on purchase history
ability to download a PDF price list with applied filters
3.
Platform Integrations:
implemented on the ModX Revolution platform to showcase the company's achievements and capabilities, featuring:
3.1
Integration with the client's 1C for synchronization of historical and new orders, clients, price list items, partners, legal entities, segments, financial relationships, product categories, and real-time data exchange between CRM and 1C.
3.2
Automated electronic document management via Vchasno and/or M.E.Doc systems for every order.
3.3
Notification system based on a Telegram bot for orders, documents, other important events, and quick communication with managers.
The platform underwent an audit and independent assessment by the client's leading business consultant and received highly positive feedback for its quality, functionality, and reliability.
4.
Developed a mini online store
For corporate merch with integration with a charitable foundation's website – this means that the purchase price of the company's merch is automatically transferred as a charitable donation.
5.
Performed basic SEO optimization, set up website analytics systems
6.
Provision of technical support services (support):
server infrastructure maintenance;
CRM system performance monitoring; technical support and troubleshooting of 1C asynchronous data exchange;
REST API support;
development of existing CRM functionality;
content management.
CEO Quote
Viktoriia Cherniak-Sabatiuk
CMO "Coffeeton"
this spot was reserved for a brief testimonial from a remarkable company where coffee in Ukraine begins
Stop and think, if you're interested in price first and foremost and not quality and end result, we're on different paths... Sorry 🤷♀️ because we love our customers' brands as much as they do!
