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email-marketing
We will define the target audience, create personalized emails, and set up automation to increase sales and customer loyalty.
A study by Campaign Monitor showed that 64% of small businesses use email marketing to attract clients, and the use of segmented campaigns increases their revenue by 760%.
In simple terms, what is email-marketing and why does a business need it
Email promotion is a powerful digital marketing channel that uses email to promote products and services. It’s not about spam or boring newsletters, as it might seem at first glance.
Email is a very popular means of communication worldwide, and one of the most reliable and trustworthy – issues related to banks, government institutions, utilities, corporate and educational sectors, registrations on various platforms, etc., are often resolved via email. Overall, there are about 4 billion email users. Therefore, this channel should definitely not be ignored in business activities.
Email promotion is highly effective because consumers voluntarily provide their email addresses, which means they are already somewhat loyal to the company.
What are the goals and tasks of email promotion?
- increasing brand awareness
- boosting sales
- building trustful relationships with clients and increasing loyalty
- maintaining customer engagement
- increasing traffic to the website/blog/social media and generating leads
- automation of routine tasks
What makes email-marketing effective?
Email marketing involves much more than just preparing a database of email addresses and writing a message. Its main components are:
- Developing a comprehensive communication strategy – defining goals, tasks, and topics of newsletters, their frequency, building a funnel, and creating a plan.
- Defining the brand’s tone of voice.
- Creating a unified visual style for emails, optimized for different devices.
- Audience segmentation based on specific characteristics (age, gender, level of interest, status, etc.), distributing email addresses across different mailing lists.
- Setting up other technical aspects: composing the email, determining the optimal sending time, choosing an automation service, preparing creatives, etc.
Advantages of email-marketing
- wide audience reach at relatively low cost
- accessibility – email is available to almost all age groups, and most people know how to check it
- possibility of A/B testing – which subjects, headlines, or calls to action work better
- high ROI (return on investment)
- high audience engagement through personalization and segmentation
- easy integration into the overall strategy and use alongside other promotion channels
Turnkey email-marketing from seven mountains
Email-marketing is an effective tool that helps build relationships with the target audience, maintain ongoing communication, and increase traffic to blogs, social media, websites, or other platforms where needed. A wide range of formats and elements allows you to create personalized emails that will definitely catch the client’s attention.
At seven mountains we take a comprehensive approach to email promotion - starting with developing a complete communication strategy and ending with technical preparation and creative design for specific campaigns. Even small businesses deserve a full marketing approach to become more competitive and valuable.
What are the main stages of email-marketing
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Strategy development and content plan creation
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Email structure planning, copywriting, and template design
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Technical setup of mailings, automation, and lead generation forms
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Performance analysis (open rates, clicks, conversions) and strategy optimization
Why choose us for email-marketing
Strategic approach to every task
Analysis
of the client’s business, competitors, and best practices
Attention to detail
55
unique texts written manually on a single topic for high‑quality SEO
We own 8 projects
18+
years of business experience
How much does email-marketing cost
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Basic$900+
- Product/service and positioning analysis
- Formation of basic structure and email content plan
- Email service setup and contact list import
- Custom design development for an email template
- Creation and launch of regular mailings (up to 4 emails per month)
- Performance analysis and monthly reporting
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Advance$1500+
- Product/service and positioning analysis
- Trends and audience segments research
- Email strategy and content plan development
- Email service setup, contact list import, and segmentation
- Custom design development for email templates (up to 3 units)
- Creation and launch of regular and trigger mailings (up to 6 emails per month)
- Performance analysis, conversion optimization, and monthly reporting
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Pro$1900+
- Product/service and positioning analysis
- Trends and audience segments research
- Email strategy and content plan development
- Email service setup, contact list import, and segmentation
- Custom design development for email templates (up to 5 units)
- Creation and launch of regular and trigger mailings (up to 8 emails per month)
- A/B testing of subject lines and content
- Performance analysis, conversion optimization, and monthly reporting
Which specialists are needed for high‑quality email-marketing
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Analyst
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Strategist
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Marketer
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email-specialist
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Graphic designer
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Creative
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Project manager
What else is useful to know about email-marketing
email-marketing is a channel with a high conversion rate if set up correctly. It is important to personalize emails so they are useful for clients and don’t look like spam. Regular analytics helps optimize campaigns and increase their effectiveness.
The key to email marketing is consistency and usefulness. If you only write to clients when you want to sell something, they will quickly unsubscribe. It is important to alternate promotional offers with valuable content, tips, or company news to remain visible as a reliable partner.
email-marketing requires a systematic approach and attention to detail. At seven mountains we create campaigns that help brands build long‑term relationships with clients and increase sales. We believe that even small companies deserve professional email marketing that makes them competitive and valuable.
Learn more about our completed projects.
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FAQ
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On the contrary, email remains the channel with the highest ROI (return on investment) worldwide. Email is a workspace where people are used to making purchase decisions and reading long, detailed offers. Unlike messengers, where messages get lost in chats, an email stays in the inbox and can be read at a convenient time. At seven mountains we often combine email and messengers to achieve the best results.
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This is a technical issue we solve at the start. We configure special records on your domain (SPF, DKIM, DMARC) that confirm to mail services that you are a trusted sender. We also maintain the cleanliness of your database: removing invalid addresses and “warming up” the domain so your reputation with Google and Outlook is flawless.
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Buying lists online is strictly prohibited – it’s a direct path to being blocked. At seven mountains we help you build your own legal database through lead magnets on the website, special subscription forms, registration bonuses, or CRM integration. A client who voluntarily subscribes is 10 times more valuable than a random contact from a purchased list.
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Triggers are automated emails sent in response to a client’s action (or inaction). For example: a client adds a product to the cart but doesn’t pay – after 2 hours they receive a reminder email. Or a client hasn’t purchased anything for 3 months – the system automatically sends them a “We miss you” email with a discount. This works without your involvement 24/7, constantly generating extra profit.
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There is no golden rule; it depends on the niche. For an online clothing store it may be 2-3 times per week, for a B2B service – once every two weeks. At seven mountains we test the frequency of mailings for your audience, analyzing unsubscribe rates. Our goal is to be visible but not annoying.
