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Competitor marketing analysis

We will study competitors, their strengths and weaknesses, to find the best positioning for your business.

Presentation

In simple terms, what is competitor analysis and why does a business need it

Competitor analysis – is no less important in developing a product/service promotion strategy than market analysis. It is a study of how your competitors operate: what products they offer, how they communicate with customers, which channels they use, and what they do better or worse than others. This helps a business understand how to stand out and take a stronger position in the market.

What are the criteria for competitor analysis?

Why is competitor monitoring needed?

1. to be prepared and understand:

  • which consumer problems competitors’ products/services solve
  • what strengths and weaknesses competitors have
  • what actions competitors may take
  • how to differentiate and what to add

2. to effectively promote your products/services, including developing positioning, USP, promotion strategy

3. to make the right strategic and tactical decisions

What are the main stages of competitor analysis

  • 1

    Setting tasks and goals, identification and segmentation of competitors

  • 2

    Analysis of products and services

  • 3

    Research and comparison of positioning, USP, communication, and promotion

  • 4

    Analysis of strengths and weaknesses

  • 5

    Formulation of conclusions and recommendations

Why choose us for competitor analysis

Strategic approach to every task

Analysis

of the client’s business, competitors, and best practices

Attention to detail

55

unique texts written manually on a single topic for high‑quality SEO

We own 8 projects

18+

years of business experience

How much does competitor analysis cost

  • Basic
    $1000+
    • Identification and segmentation of competitors
    • Analysis of products and services
    • Analysis of strengths and weaknesses
    • Formulation of conclusions and recommendations
  • Advance
    $1300+
    • Identification and segmentation of competitors
    • Analysis of products and services
    • Research and comparison of positioning, USP, communication, and promotion
    • Formulation of conclusions and recommendations
  • Pro
    $1800+
    • Identification and segmentation of competitors
    • Analysis of products and services
    • Research and comparison of positioning, USP, communication, and promotion
    • Analysis of strengths and weaknesses
    • Formulation of conclusions and recommendations

Which specialists are needed for quality competitor analysis

  • Analyst

  • Marketer

  • Strategist

  • Business consultant

  • Project manager

Our cases

More cases

What else is useful to know about competitor analysis

Competitors constantly change their strategies, launch new products, and test tools. Therefore, analysis should be conducted regularly to keep up with the market. This helps to respond quickly to changes and find new opportunities for growth.

Competitor analysis requires attentiveness and a systematic approach. At seven mountains, we examine the competitive environment comprehensively to help businesses find their niche and strengthen positioning. We believe that even small companies can become strong players if they use data and insights correctly.

Learn more about our completed projects.
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FAQ

  • It shows which strategies work for competitors, which products are in demand, and which promotion channels are effective. This allows a company to find its own unique offering. For example, if competitors are active on social media, the company may choose another channel or provide a different value.

  • Usually, these are companies operating in the same niche, offering similar products, and targeting the same audience. It is important to consider both direct competitors (those who sell the same) and indirect competitors (those who satisfy the same need in another way).

  • Yes, it helps to understand which niches are still unfilled and which customer needs remain unmet. This is a source of ideas for innovation. For example, if competitors offer standard solutions, a company may create a product with additional features or services.

  • Ideally – once every six months, to track changes in competitors’ strategies and respond quickly. In fast‑changing industries (IT, e‑commerce), it should be done even more frequently.

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