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Digital strategy development
We will define the target audience, key messages, and the most effective digital channels to make the brand visible online.
In simple terms, what is a digital strategy and why does a business need it
It is mostly a marketing strategy, but adapted for the digital environment. Therefore, market analysis, trends, customers, strengths and weaknesses of the company and competitors must be assessed in digital with relevant metrics.
Why is a digital strategy needed / what are its tasks?
- focus actions
- identify weaknesses and determine the most effective channels, tools, solutions, and growth areas
- set up quality targeting
- help manage the advertising budget effectively
- improve customer experience
- increase conversions and sales
Developing a digital strategy consists of:
- market analysis, including research, case studies, technologies, trends (global and local, industry‑specific)
- customer analysis, including query core, customer journey, touchpoints, “pains”
- competitor analysis (direct/indirect), including product/service matrix, positioning, USP, communication (channels, key messages), tools (website analysis including SEO, marketplace accounts, SMM profiles, contextual advertising), reviews, prices, design, etc.
- company analysis – the same as competitors, plus metrics across channels (traffic, conversions, calls, sales), company structure, sales process
- targeting, including target audience, customer profile
- developing positioning, USP
- identifying growth points
- developing strategies for all channels
- defining goals
- developing a roadmap/work plan
- setting up analytics and control systems
It is also worth noting that in Internet marketing in general and in developing a digital strategy, Ben Hunt’s Ladder can be very useful.
Of course, developing a digital strategy involves thorough preparation and deep immersion in a specific case. It is a labor‑intensive process that requires experience and professionalism.
Recommended literature:
- Ben Hunt “Website Conversion: Turning Visitors into Buyers!”
What are the main stages of developing a digital strategy
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Target audience research and segmentation
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Customer journey map (CJM) analysis
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Product/service analysis and value proposition formation
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Selection of promotion channels and tools, media planning, and KPIs
Why choose us for digital strategy development
Strategic approach to every task
Analysis
of the client’s business, competitors, and best practices
Attention to detail
55
unique texts written manually on a single topic for high‑quality SEO
We own 8 projects
18+
years of business experience
How much does digital strategy development cost
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Basic$2000+
- Digital environment analysis
- Keyword core formation and search engine results analysis
- Competitor analysis, including digital tools
- Target audience research and segmentation
- Product/service analysis
- Selection of promotion channels and tools, media planning, and KPIs
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Advance$2500+
- Digital environment analysis
- Keyword core formation and search engine results analysis
- Competitor analysis, including digital tools
- Target audience research and segmentation
- Product/service analysis and value proposition formation
- Developing key messages
- Selection of promotion channels and tools, media planning, and KPIs
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Pro$3000+
- Analysis of the digital environment and trends
- Keyword core formation and search engine results analysis
- Competitor analysis, including digital tools
- Target audience research and segmentation
- Customer journey map (CJM) analysis
- Product/service analysis, value proposition, and key messaging formation
- Development of key messages and advertising creatives (banners, videos, etc.)
- Selection of promotion channels and tools, media planning, and KPIs
Which specialists are needed for quality digital strategy development
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Analyst
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Strategist
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Marketer
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SEO/GEO specialist
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PPC specialist
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Targetologist
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Creative
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Project manager
Our cases
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FTSW
Forward Transport – a Stockholm-based Swedish logistics company with 15 years of experience, specializing in eco-friendly moving. We implemented a strategic "helicopter view" approach to create an effective online tool that avoids typical development mistakes and ensures stable sales.
- Conducted deep competitor analysis, industry pattern research, and target audience segmentation
- Developed a custom website with a unique responsive design and scalability options
- Implemented a bespoke administration system for sections, service packages, and email notifications
- Performed a logo redesign and developed branding mockups for corporate vehicles
- Developed and integrated an SEO strategy
- Implemented a system of complex feedback forms and specific application forms
- Launched and configured PPC campaigns with subsequent systematic analysis and optimization
- Conducted training for the client's team on managing the website's admin panel
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Ready to Fight
Ready to Fight - a platform for easy and effective finding of sparring partners, opponents for fights, trainers, agents, gyms, and solving many other tasks in boxing
- Conducted market, competitor, and audience analysis and segmentation
- Developed marketing and communication strategies
- Conducted a promo campaign
- Developed and implemented a digital promotion strategy
- Worked in App and Web product development teams
- Conducted analytics
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Inventum
Inventum - the leading company in Ukraine for the reconstruction and modernization of high-temperature industrial equipment
- Developed a corporate website and printed portfolio with service presentations
- Successfully implemented marketing diversification of the company’s activities
What else is useful to know about digital strategy development
A digital strategy helps avoid chaotic actions in online promotion. It ensures consistency, saves resources, and allows measuring the effectiveness of each channel. It is a tool that makes the brand more competitive in the digital environment.
Developing a digital strategy requires experience and deep immersion in the online environment. At seven mountains, we create strategies that help brands be visible and effective in the digital world. We believe that even small companies deserve a professional digital approach that makes them recognizable and valuable to customers.
Make your business visible in the digital environment.
Learn more about our completed projects.
Submit your request in the form below and get an expert consultation!
FAQ
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A marketing strategy covers all promotion channels, including offline. A digital strategy focuses only on online channels: social media, website, email marketing, content, and advertising. This is its main distinction and strength – it provides a clear action plan in the digital environment.
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Without a digital strategy, a company acts chaotically: launching ads without clear goals, wasting resources on ineffective channels, and not knowing how to measure results. A digital strategy provides structure and allows focus on the tools that truly work.
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It usually includes market and digital environment analysis, defining the target audience, forming key messages, choosing communication channels, a content plan, and an implementation plan. It is a comprehensive document covering all aspects of online promotion.
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A strategy should be reviewed at least once a year or when significant changes occur in the market or company. For example, if you launch a new product or enter a new market, the digital strategy must be adapted.
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Yes, even small companies benefit from a digital strategy. It helps save resources, avoid chaotic communications, and look professional. It is a tool that makes the brand more recognizable and competitive online.
