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Create value, not just a product

95% of products fail due to underestimating the tools of product marketing

What is product marketing?

It is a set of marketing activities and communications aimed at creating and conveying the unique value of a product to customers and internal teams

Typically, this responsibility falls on a

Product Marketing Manager (PMM)

This specialist participates in product development and promotion stages, linking and synchronizing the work of related teams (development/production, sales, marketing, customer service)

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Product Marketing vs Traditional Marketing - what's the difference?

Many functions and tasks of these areas (and their respective specialists) are similar, but the difference lies in the focus:

  • comprehensive marketing focuses on brand promotion and customer acquisition
  • product marketing focuses on a specific product and communicating its value
Product marketing introduces new products to the market while also maintaining their presence
Product marketing introduces new products to the market while also maintaining their presence

What tasks does product marketing solve?

  • 01 market analysis
  • 02 target audience analysis and segmentation
  • 03 competitor analysis
  • 04 development of marketing strategies, including product positioning and USP
  • 05 pricing strategy development
  • 06 communication strategy development
  • 07 advertising campaign development, including product launches
  • 08 working on Product Market Fit
  • 09 demand generation
  • 10 improving customer service quality
  • 11 analytics
  • 12 enhancing various KPIs (user numbers and engagement, sales, including repeat purchases, LTV, ROMI, CAC, and many others)
Product marketing is the foundation of successful companies
Product marketing is the foundation of successful companies

Our experience in product marketing

We are not about dry theory and rules, but about real cases in real markets. For our clients, we have:

  • 01 conducted market, competitor, and audience analysis and segmentation
  • 02 developed marketing, pricing, and communication strategies
  • 03 developed and implemented digital promotion strategies
  • 04 participated in IT product development teams
  • 05 implemented advertising campaigns
  • 06 participated in production processes, ensuring market entry and product promotion
  • 07 set up and conducted systematic analytics

Our clients and projects

  • strategy
  • creative

ECONIKO

Econiko - a Ukrainian manufacturer of modular houses with an ambitious eco-mission; houses are made from authentic materials - clay, wood, straw

  • Developed branding and communication strategy for the product
go to case
  • strategy
  • creative
  • promotion

Termo Protekt

Termo Protekt - a company selling modern refractories and high-temperature materials based on ceramic fiber

  • Entered the Polish market and promoted the company
  • Redesigned the brand
  • Worked on packaging that attracts attention and meets industry standards
  • Developed and implemented a digital promotion strategy
  • Achieved organic traffic growth of +2020%
  • Achieved conversion growth of +709%
go to case
  • strategy
  • creative
  • promotion

Inventum

Inventum - the leading company in Ukraine for the reconstruction and modernization of high-temperature industrial equipment

  • Developed a corporate website and printed portfolio with service presentations
  • Successfully implemented marketing diversification of the company’s activities
go to case
  • strategy
  • creative
  • promotion

Baloven

Baloven - products for babies that evoke positive emotions in both children and their parents

  • Developed a marketing strategy, including positioning and USP
  • Developed and implemented a digital promotion strategy
  • Achieved +782% organic traffic growth
  • Achieved +1071% revenue growth across all channels
  • Achieved +11,916% sales growth from organic traffic
go to case
  • strategy
  • creative
  • promotion

Vohnetryvnyk

Vohnetryvnyk - Ukraine's first refractory supermarket

  • Launched the company and carried out promotion
  • Conducted competitor analysis
  • Segmented the target audience
  • Developed positioning and USP
  • Developed pricing policy
  • Developed and implemented a digital promotion strategy
  • Implemented advertising campaigns
  • Ensured overall sales growth of +480%
  • Conducted systematic analytics
  • Achieved organic traffic sales growth of +729%
go to case
  • strategy
  • creative
  • promotion

Ready to Fight

Ready to Fight - a platform for easy and effective finding of sparring partners, opponents for fights, trainers, agents, gyms, and solving many other tasks in boxing

  • Conducted market, competitor, and audience analysis and segmentation
  • Developed marketing and communication strategies
  • Conducted a promo campaign
  • Developed and implemented a digital promotion strategy
  • Worked in App and Web product development teams
  • Conducted analytics
go to case
  • strategy
  • creative
  • promotion

Energy Machinery Advanced

Energomash - part of the E.M.A. group, a leading unique manufacturer of equipment for pneumatic transport of bulk materials in Ukraine

  • Redesigned the corporate website to convey the company’s positioning and USP
go to case
  • creative

.K.I.S.S. Software

.K.I.S.S. Software - a franchise, a turnkey solution for launching an IT company for those without IT industry experience who want to avoid common mistakes

  • Implemented comprehensive franchise packaging work
go to case

Product Marketing by seven mountains

Product marketing is about dynamics and adaptability to a specific product and niche. There are no two identical product marketing strategies even within the same company. Additionally, product marketing has a set of strategic tools for any stage of a product's life cycle, whether your product is in the development stage or already mature



Want your product to be among the 5% that achieve market success? Remember that everything revolves around the customer, as your product is created to solve consumer problems and bring them joy. Build such product marketing strategies that customers promote your product themselves. We are ready to help you with this



We approach each project individually and comprehensively because results are just as important to us as they are to you!

Let's discuss your goals!